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With a click here and a credit card number there,
the Internet makes travel simple -- unless something goes wrong.
Then whom do you call?
"They call us," Karen Van Westen, travel consultant
with Southwest Tour and Travel in Jackson said. "But there's nothing
we can do."
Travel agents can access travel arrangements they
booked only, Van Westen said. Yet when arrangements made elsewhere
go awry, people often turn to agents for help because neither
the Internet nor the airlines offer personal service.
"I point this out with my Internet shoppers, but
they just love their Internet," Van Westen said. "It's been hard
on us. We keep taking hits. First it was the Internet, then it
was the 9/11 (terror attacks) and then it was the economy and
the commission cutting."
Airlines no longer pay travel agents a commission
for booking flights. This has forced agents to charge clients
for this service, which has prompted some travelers to book flights
directly with airlines and has sent others to Internet travel
sites and ticket consolidators.
As more agencies fold under the pressure, agents
predict additional charges for their services in the future and
less competitive service fees for booking travel on the Internet.
One thing they suspect will not change though is their status
as the only place travelers can count on customer service.
Internet
mishaps
As more people turn to the Internet to book travel,
stories of mishaps are mounting, Van Westen said. She recalled
one couple purchasing timeshare space at a hotel in Mexico only
to discover upon arrival that no room was available.
"The Internet does not do good customer service,"
Van Westen said. "The Internet is not a person, it's a computer."
Another customer had Van Westen price flights for
his daughter and then booked the trip over the Internet because
it was cheaper. One of the carriers went on strike the day the
girl was returning home, stranding her midway. Even though Van
Westen had not booked the flight, she called airport security
to take care of the child and contacted her parents, who never
heard a word from the web site.
Airlines also compete directly with travel agencies,
undercutting agent's prices by $3 or $4, Van Westen said.
"And that matters to the client," she said. "Obviously
we can't match that fare because if we lost $5 for every ticket
it adds up at the end of the year."
A travel trade magazine recently reported that
60 agencies close every month nationwide, Stacy Mente, manager
of Roundwind Travel Service in Luverne said. People who ask travel
agents to research a trip and then book it themselves to save
a few dollars are driving agencies to consider charging fees for
research, she said. Some agencies in Omaha do this now.
"It's going to be more like a lawyer, or going
to an accountant. You're going to pay us a fee to provide any
type of service at all," Mente said.
Some travel packages and deals still are available
only through travel agents, Mente said. She recently saved an
avid Internet shopper $600 per ticket for an overseas trip.
"And it didn't just end there," Mente said. "If
she has problems of any sort, she can call us, whereas, if you
book over the Internet, who do you go back to?"
During a snowstorm in spring, some clients called
Mente from Orlando after their airline stranded them for the night.
She managed to get the family of six into Sioux Falls that evening.
Had they booked the flight on the Internet or through the airline,
they would have spent the night in Orlando, she said.
Internet
not for all
Not everyone can or wants to use the Internet,
Jeanette Otto, travel consultant at Cameron Travel in Marshall
said.
"The elderly especially don't want to put their
credit card numbers on the web; some of them don't even have credit
cards because they believe in cash and paying for it right now,"
Otto said.
The agency now demands a deposit toward extended
tours before doing research because younger travelers tend to
use the information to book arrangements themselves, Otto said.
"Extended tours take a lot of work," Otto said.
"We can't be putting in the hours for something that we know we're
not going to get."
Most people can sit down at a computer and eventually
get a fare they feel is fair, Ann Scheltens Gunter, owner of Monte
Travel Service in Montevideo said. However, Web sites do not ordinarily
show all possible flights and combinations.
"They're depending on people just getting tired
of it and saying OK, OK, that must be a good enough fare," Scheltens
Gunter said.
Travel agents have access to all flights, and they
offer the security of help from someone local, Scheltens Gunter
said.
"On 9/11, you could not reach the airlines, and
the Web sites didn't advise you of anything," Scheltens Gunter
said. "Even now when things are done on some of the web sites
you are not advised at all of flight changes."
Some web sites also bury information about service
fees, Susan Eitreim, owner of Star Travel Agency in Pipestone
said. Her brother found this out the hard way.
"You have to be careful," Eitreim said.
Christina Williams, a travel consultant at Carlson
Wagonlit Travel in Willmar is seeing some people return to travel
agencies after being stung on the Internet.
"Unless the Internet site has a help line, and
I don't think a lot of them do, you are kind of stuck," Williams
said.
Williams heard recently that an airline experiencing
a problem told travelers who booked tickets on the Internet that
they needed to call their web site for help. All others got help
at the airline desk.
"I thought, wow, how terrible," Williams said.
"A lot of people who aren't familiar with the travel business
think that they have something booked, it's a done deal, that
there never will be schedule changes, or that anything will come
up where they'll need to change -- but they do."
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