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Pork check-off ruled unconstitutional:
Some farmers celebrate, others moan
By Franny White
Worthington Daily Globe
Text
version of this story
Wilmont farmers Jim Joens and Richard Smith are
seeing light at the end of the tunnel four years after they
joined the fight to end mandatory participation in the national
pork check-off program.
In response to a lawsuit filed by Joens, Smith
and a handful of other plaintiffs, including the Minnesota-based
Campaign for Family Farms, a U.S. District Court judge in Michigan
ruled the national program unconstitutional.
As a result, the pork check-off program must cease
by Nov. 24, pending any appeals.
Authorized by the National Pork Promotion, Research
and Consumer Information Act of 1985, the pork check-off program
requires all hog farmers to contribute a certain amount of their
sales. The National Pork Board, charged with creating pork promotions,
research and education with check-off dollars received roughly
$57.4 million from the program in 2001.
The ruling means area farmers struggling to make
ends meet in a poor hog economy will not have to pay the check-off's
40 cents per $100 of hogs sold. Until Sept. 30, the check-off
was 45 cents per $100 sold.
But Joens said the ruling also has broader implications
for independent family hog farmers.
"Yeah, it'll save me some money," Joens said,
"but the bigger picture is we're trying to put the control of
the market in the hands of the independent farmer and not the
big farm corporations."
The lawsuit claimed advertising funded by the
check-off, including the "Pork. The Other White Meat" campaign,"
failed to promote the unique qualities and attributes of hogs
raised on family farms, the ruling reads.
Because check-off-funded advertising and research
promotes larger, institutionalized farms more than independent
farmers, judge Richard Alan Enslen ruled the program "unconstitutional
and rotten."
"The government has been made tyrannical by forcing
men and women to pay for messages they detest," Enslen's ruling
reads, noting the mandatory program violates some hog farmer's
First Amendment rights.
But not all pork producers are happy about the
ruling. Larry Liepold, executive board member of the Minnesota
Pork Producers Association and rural Okabena hog farmer, said
the ruling would likely hurt independent farmers more than help
them.
"The larger, more integrated producers have got
the funds, in fact they have more funds, to run their own campaigns
now," Liepold said, noting it will be difficult for independent
farmers to pay for their own advertising and break into established
markets.
"We're not evil people, we're not spending other
producer's money unwisely," Liepold said of those who administer
check-off monies. "I have always regarded the check-off as an
investment in my own operation."
U.S. Agriculture Secretary Ann M. Veneman said
in a press release that she was disappointed by the ruling,
noting the check-off offers "effective tools for market enhancement
when properly administered."
The USDA is working with the U.S. Department
of Justice "to determine the next steps regarding this matter,"
Veneman said.
USDA National Communication Coordinator Jerry
Redding said Tuesday that the USDA was not ready to say if it
will ask the Department of Justice to appeal the ruling on their
behalf.
In June, a federal judge in South Dakota declared
the national beef check-off program unconstitutional because
it violated the First Amendment rights of beef farmers. That
decision was appealed in July and the beef check-off stands
until the U.S. Court of Appeals for the 8th Circuit Court rules
on the appeal.
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